The Eco Story of Lego And How It Is Washing Up On Beaches

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The Eco Story of Lego And How It Is Washing Up On Beaches

by Sangeeta Haindl
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Millions of #Lego pieces are washing up on shore in Cornwall, U.K. - Read why http://bit.ly/1lRYWH8 via @Justmeans

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Wednesday, August 13, 2014 - 8:00am

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Millions of Lego from a container that fell into the sea off Cornwall in 1997 are washing up on Cornish beaches in the U.K. Along the beach in Perranporth, Cornwall you can spot a white daisy, which will be one of 353,264 plastic daisies that went overboard when the container ship Tokio Express was hit by a large wave. The captain described it as a "once in a 100-year phenomenon." As a result, 62 containers were lost about 20 miles off Land's End. One of them was filled with nearly 4.8 millions pieces of Lego, bound for New York.

Ironically, many of the shipwrecked Lego items were nautical-themed, so locals and tourists are finding miniature cutlasses, spear guns, scuba gear and flippers, as well as dragons and the daisies. However, there is also a gloomy side to this story as the pieces are deadly to ocean life and birds.

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Sangeeta Haindl writes on social innovation, social enterprise, and social entrepreneurs. She is the owner of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She describes herself as a Spiritual Entrepreneur, Conscious Explorer, and Futurist. She enjoys helping others, paying it forward, and being a mum. 

Keywords: Environment | Cornwall | Eco-design | Innovation & Technology | Responsible Production & Consumption | Toys | United Kingdom | lego | plastics

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