Ecocentricity Blog - January 2015

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Ecocentricity Blog - January 2015

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We might have ruined the color green. I advocate for sustainability, so when I say “green,” what do you think? http://bit.ly/1AL27uw

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Thursday, January 8, 2015 - 2:00pm

CAMPAIGN: Ecocentricity Blog

CONTENT: Blog

I think we might have ruined the color green. Which is a shame, because it is one hell of a color.
Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?

Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?

And why “green” in the first place? Yeah, I know the answer is obvious – grass, trees, the entire country of Ireland. We encounter the color in so many natural settings. It is the color of life itself, standing out like a neon sign stating, “Photosynthesis lives here!

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Keywords: Environment | Bloggers | Branding | Business Ethics | Eco | Ecotravel & Tourism | Environment | Events, Media & Communications | Fair Trade | Green | Green Infrastructure

CAMPAIGN: Ecocentricity Blog

CONTENT: Blog

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