Education Doesn't Change Behavior? I Might Have Been Wrong.

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Education Doesn't Change Behavior? I Might Have Been Wrong.

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Tuesday, July 1, 2014 - 3:00pm

CONTENT: Article

If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do. Nearly every hand goes up, and I say, “See, knowing a thing doesn’t mean you’re going to do a thing.”

But I might be wrong.

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Keywords: Events, Media & Communications | Education | Responsible Business & Employee Engagement | sustainable brands

CONTENT: Article

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