The Emergence of Natural Capital Consciousness

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The Emergence of Natural Capital Consciousness

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.@BrownFlynn writes about how companies should embed #natcap strategies into their business decisions on @GreenBiz http://bit.ly/2jAnRZS
Thursday, February 2, 2017 - 1:30pm

CONTENT: Article

Margie Flynn and Mark Miller from Brown Flynn talk about the importance of natural capital in a piece for GreenBiz. The authors use TD Bank Group's natural capital work as an example of how companies can use it to assess the impact of their environmental work—hoping to encourage businesses to embed natural capital valuation into their business decisions.

The piece highlights that, given the business case that leaders such as TD and Davey Tree have put forth and the well-defined barriers that deny natural capital full entry into standard business practice, why aren’t others as eager to expedite the development of natural capital accounting?  Perhaps because some companies fear what negative externalities or natural capital impacts they might find. Yet, leaving natural capital unaccounted for clearly presents greater challenges. Companies (and public sector organizations) that wait to discover such assets and fail to integrate natural capital approaches into their operational strategies inadvertently may overlook considerable assets. It’s time for the exploration to begin.

To read the full article, visit greenbiz.com

Keywords: Awards, Ratings & Rankings | Environment | Responsible Business & Employee Engagement | TD Bank | Trees

CONTENT: Article