Little Cars Post Big Sales - Energy Minute for August 19, 2013

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Little Cars Post Big Sales - Energy Minute for August 19, 2013

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Monday, August 19, 2013 - 4:30pm

CAMPAIGN: The CSR Minute

CONTENT: Press Release

The Chevrolet division of General Motors has had a pleasant surprise: sales of its Spark minicar for this July were up 163 percent over last year’s July. The tiny Spark offers few luxuries: it has hand-crank windows, no air conditioning, and a small 1.2 liter four-cylinder engine. But it has one unusual feature: it is the only minicar on sale in the U.S. with four doors, meaning that it can easily seat four adults. And the Spark has two outstanding financial qualities: its cost starts at just $12,000, and it gets 35 miles to a gallon of gas. The combination of utility and economy has made the Spark minicar an unexpected sales star for GM. Now comes news that the hard-to-please Consumer Reports has declared that the Spark EV, the electric vehicle version, is superior to the gas-driven model, calling it “one of the most enjoyable electric cars we’ve driven and a compelling overall package.” The big bottom line for GM? Sixty percent of Spark purchasers are first-time Chevrolet brand buyers—that’s new business for the future. Spark is not alone: along with competitors like Fiat’s 500, and subcompacts like its brand-mate Sonic, Nissan’s Versa, and Kia’s Soul, the minicar/subcompact category now makes up almost six percent of new car sales, compared to 3.1 percent in 2007. Looks like big growth ahead for these small but innovative products. I’m John Howell for 3BL Media.

For more on this and other stories, go to 3blmedia.com

Video Source: Little Cars Post Big Sales

Keywords: 3bl Media | Alternative Energy | Chevrolet | Chevrolet Sonic | Chevrolet Spark | Clean Technica | EV Obsession | Energy | Energy Minute | Fiat | Fiat 500

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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