Enhancing Economic Power Through “Traditional” Women’s Work

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Enhancing Economic Power Through “Traditional” Women’s Work

Northern Ghana Shea joins the Business Call to Action with a commitment to diversify markets and increase production of smallholder women producers

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Wednesday, April 20, 2016 - 10:45am

CONTENT: Press Release

NEW YORK, April 20, 2016 /3BL Media/ - Northern Ghana Shea (NGS), a social enterprise operating in the Upper West region of Ghana, has joined the Business Call to Action (BCtA) with a commitment to expand market access for 4,000 rural women who pick shea nuts and produce shea butter, and to diversify their customer base by securing at least two international buyers by 2018. As part of its commitment, by 2017 the company will increase the volume of these small-scale farmers’ production by 60 percent. 

Diversifying sales beyond the domestic market will economically empower rural women in the region by enabling small-scale producers and pickers to tap into the global demand for shea butter. To accomplish this, NGS will provide training in cost-effective production of quality shea nuts and facilitate access to equipment and international markets. The planned initiative, which builds on the company’s existing inclusive business model, will increase the production and incomes of at least 1,500 shea butter producers and 2,500 nut collectors; at least 80 percent of the end price received will go to these women. In addition, it will impact approximately 9,000 of their household and community members, with a multiplier effect on local economic development, including others along the shea nut value chain.

“High illiteracy and no access to land due to cultural factors means that women in Northern Ghana struggle in poverty, yet they are expected to provide food for their families”, said Juliette Lampoh, Northern Ghana Shea’s Chief Executive Officer. “Fortunately, shea nut picking and butter production is traditionally a women’s vocation, and therefore provides a unique opportunity to improve women’s incomes and livelihoods. We are pleased to have our inclusive model recognized by the Business Call to Action.”

Upper West Ghana is the poorest region of the country, with a poverty incidence of 70 percent compared to the national average of 24 percent. Women in the region are particularly marginalized within a largely patriarchal society, with very limited access to sources of income. Since shea nuts are traditionally harvested and processed by women, developing the shea industry in northern Ghana has been identified as a key to rapid and sustainable economic development.

With its focus on economic, social and environmental viability, NGS operates on a hybrid model, which ensures the involvement of smallholder women without sacrificing the economic and financial imperatives for sustainability. The enterprise seeks to provide a sustainable avenue for wealth creation by providing training, equipment and market linkages for high-quality handcrafted shea butter. Over the past three years, the company has purchased more than 5,000 bags of shea nuts harvested by rural women, and sold 58.9 mt of shea butter produced by small-scale women producers, increasing the incomes of 554 women within 17 communities and 5 districts of Ghana’s Upper West region.

NGS was established by the charity Concern Universal in 2012, which recognized the potential for the shea sector to sustainably reduce poverty and empower marginalized women in Northern Ghana. Concern Universal has been working in Ghana Since 1999 to challenge the root causes of poverty; it has been active in the Upper West region since 2005.

“Northern Ghana Shea’s inclusive model is evidence of the possibility for working within traditional social structures to advance economic empowerment and development,” said Sahba Sobhani, BCtA’s Acting Programme Manager. “We are pleased to welcome the company to the Business Call to Action.”

For further information:

Business Call to Action: Tatiana Bessarabova at tatiana.bessarabova@undp.org

Northern Ghana Shea (NGS): Juliette Lampoh at Juliettelampoh@gmail.com

Membership in the Business Call to Action does not constitute a partnership with its funding and programme partners, UNDP or any UN agency.

About Business Call to Action (BCtA): Launched at the United Nations in 2008, the Business Call to Action (BCtA) aims to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging companies to develop inclusive business models that offer the potential for both commercial success and development impact. BCtA is a unique multilateral alliance between key donor governments including the Dutch Ministry of Foreign AffairsSwedish International Development Cooperation Agency (Sida)UK Department for International DevelopmentUS Agency for International Development, and the Ministry of Foreign Affairs of the Government of Finland, and the United Nations Development Programme — which hosts the secretariat. For more information, please visit www.businesscalltoaction.org or on Twitter at @BCtAInitiative

About Northern Ghana Shea (NGS): Northern Ghana Shea (NGS) is a growing social enterprise established in 2012 with an equal focus on economic, social and environmental viability. With operations located in the Upper West Region, one of the poorest and most vulnerable regions in Ghana, NGS is enhancing market participation providing a link between rural BOP producers to the international shea market. The enterprise provides a sustainable avenue for wealth creation, income diversification and employment generations to rural women through the processing and marketing of high quality Shea butter from nuts gathered in the wild by rural women. Through this nut pickers and processors will gain access to a larger share of the value from the shea butter.

Keywords: Diversity & Human Resources | Agribusiness | Business & Trade | Business Call to Action | Ethical Production & Consumption | Farming | Shea Butter | Social Innovation & Entrepreneurship | Sustainable Enterprises | northern Ghana shea

CONTENT: Press Release