Experts Forecast How to Succeed In Future Food and Beverage Sector

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Experts Forecast How to Succeed In Future Food and Beverage Sector

by Antonio Pasolini
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Overcoming "greenwashing" in food and beverage industries http://bit.ly/2pOY9CC via @Justmeans

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Monday, May 8, 2017 - 8:00am

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The recent years have seen a major shift in people's relationship with food and drink, which have acquired a much more funcional role in​ our​ lives. ​Like in other sectors, data is key and the public want as much information as possible to make a purchasing decision.​ For that reason, the food and beverage industr​ies have to adapt to cater to new demands and needs, lest they could fall ​lag behind.

These new trends and patterns were a big topic at the recent WorldView event in New York City, where industry leaders gave attendees an overview of the current landscape and how industry should respond ​and adapt.

One of the key themes is transparency as customers want to know just what is in the product they buy, their provenance as well as social and environmental impact. This requires a massive shift in the value chain. Companies must provide all this information and really do what they say they are doing​ as customers are weary of greenwashing.

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Image credit: Antea

Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He also works as a translator (Portuguese-English) and promotes veganism and animal rights in Brazil. Pasolini recently launched a book of short stories in Portuguese called Ponto de Fuga.

Keywords: Responsible Production & Consumption | Consumer Engagement | Food Politics | Green Products & Services | Justmeans | Responsible Production & Consumption | Supply Chain & the Circular Economy | Transparency | antea group | food and beverage industry

CAMPAIGN: CSR Blogs

CONTENT: Blog