Fifty-Five Years Later, Sealed Air Innovations Still Lead the Way in Sustainability

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Fifty-Five Years Later, Sealed Air Innovations Still Lead the Way in Sustainability

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.@Sealed_Air innovations still lead in #sustainability 55 years later
Wednesday, February 25, 2015 - 3:00pm

CONTENT: Press Release

Charlotte, NC, February 25, 2015 /3BL Media/ – Sealed Air Corporation (NYSE: SEE) celebrates today its fifty-fifth anniversary since its founding as a company by Alfred W. Fielding and Marc Chavannes. The two inventors set out to create a new wall covering by laminating two plastic sheets with air bubbles between them. Although the invention never caught on as interior decor, the two men discovered their new material’s lightweight and insulating properties were very useful—first as greenhouse insulation and then as the packaginging material we now know as Bubble Wrap®. Fielding and Chavannes founded Sealed Air Corporation with Bubble Wrap® as the company’s signature brand.

From the start, Bubble Wrap® was truly revolutionary, both as a product and a value proposition. Bubble Wrap® was one of the first sustainable packaging materials, allowing fragile goods to be shipped with smaller volume and reduced weight compared to earlier materials such as wadded paper. The packaging also excels in its ability to prevent product damage to fragile objects during transit, which is the most important aspect of its sustainability.

Innovation at Sealed Air has continued over the years, bringing new standards of sustainability to the industries the Company serves. In 1967, using Cryovac® barrier shrink bags, boxed meat was introduced to the market, replacing the need for shipping whole carcass meats. This revolution saved energy and transportation costs, by eliminating shipment of fat, bones and trimmings. The vacuum packaged product had greater shelf life with significant reduction in waste and spoilage across the supply chain. Today, nearly 90% of all beef produced is now shipped via boxes.

The Company’s Diversey® brand has led the way in sustainability in the hygiene industry, and most recently was honored by the World Wildlife Fund’s Climate Savers program for fulfilling its ten-year commitment to reduce CO2 emissions. 

Now, more than a half a century later, the Company founded on Bubble Wrap® is a multinational corporation, with over 24,000 employees serving in 175 countries. The Company continues to lead the industries it serves in innovation and sustainability, both in its own practices and by partnering with suppliers and customers to help them achieve their sustainability goals. Several Sealed Air locations will commemorate today’s anniversary by partnering with local communities in volunteerism, as a way of thanking those communities for their support over the past fifty-five years.


About Sealed Air
Sealed Air Corporation creates a world that feels, tastes and works better. In 2014, the Company generated revenue of approximately $7.8 billion by helping our customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges. Our portfolio of widely recognized brands, including Cryovac® brand food packaging solutions, Bubble Wrap® brand cushioning and Diversey® cleaning and hygiene solutions, enables a safer and less wasteful food supply chain, protects valuable goods shipped around the world, and improves health through clean environments. Sealed Air has approximately 24,000 employees who serve customers in 175 countries. To learn more, visit


Ken Aurichio
+1 (201) 703-4164
Sealed Air
Keywords: Ethical Production & Consumption | Bubble Wrap | CO2 Emissions | Cryovac | Diversey | Packaging | SEE | World Wildlife Fund’s Climate Savers | food safety | sealed air corporation | sustainability

CONTENT: Press Release