Gen Z: The Next Conscious Group of Consumers

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Gen Z: The Next Conscious Group of Consumers

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Gen Z: The Next Conscious Group of Consumers http://bit.ly/2kvI3xm
Thursday, December 7, 2017 - 1:00pm

CAMPAIGN: 2017 Cone Gen Z CSR Study: How to Speak Z

CONTENT: Multimedia with summary

Ninety-four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. In keeping with their goal to do good, Gen Z is most likely to turn to their smartphones to have a positive and empowering experience. In fact, more than half (58%) feel that supporting social or environmental issues online is actually more effective at making a difference than doing something out in their communities. To learn more about how to engage Gen Z in CSR efforts, click here and download the full study.

Keywords: Research, Reports & Publications | Cone Communications | Corporate Social Responsibility | Gen Z | Social Impact & Volunteering | Youth Action | conscious consumers | csr

CAMPAIGN: 2017 Cone Gen Z CSR Study: How to Speak Z

CONTENT: Multimedia with summary

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