Get the Scoop on One of the Key Drivers Behind the Ice Bucket Challenge: Peer to Peer Fundraising

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Get the Scoop on One of the Key Drivers Behind the Ice Bucket Challenge: Peer to Peer Fundraising

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Get the Scoop on One of the Key Drivers Behind the Ice Bucket Challenge: Peer to Peer #Fundraising http://3bl.me/yftbn7 #runwalkride

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www.peertopeerforum.com

Wednesday, August 27, 2014 - 7:05am

CONTENT: Press Release

August 27, 2014 /3BL Media/ - In a few short weeks, the Ice Bucket Challenge has raised millions for The ALS Association through peer-to-peer fundraising. Also referred to as social fundraising, peer-to-peer fundraising is a method of fundraising that leverages supporters to fundraise on an organization's behalf - giving supporters tools to raise awareness about and money for causes that they believe in.
 
“The Ice Bucket Challenge has been a great success because it is fun, relatively easy to do and it had a bit of naughtiness to it. These are some key elements to encourage participation, raise awareness and drive fundraising for a cause,” said David Hessekiel, founder and president of the Rye, N.Y.-based Peer-to-Peer Professional Forum, which counsels nonprofits on how to effectively engage people in fundraising through activities among peers.
 
To contact the Peer-to-Peer Professional Forum about peer-to-peer fundraising history, trends or commentary on the many creative fundraising efforts on behalf of great causes, please email questions@peertopeerforum.com.
 
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About the Peer-to-Peer Professional Forum
The Peer-to-Peer Professional Forum (formerly the Run Walk Ride Fundraising Council) was launched in May 2007 to support the professionals who manage the events that raise in excess of $1 billion a year for American charities. Our conference and workshops, webinars and online resources provide access to practical information on producing more successful programs, valuable contacts and recognition for outstanding work. For more information, please visit www.peertopeerforum.com

 

Keywords: Events, Media & Communications | ALS Association | Events, Media & Communications | Fundraising | Health & Healthcare | Hessekiel | Ice Bucket Challenge | Innovation & Technology | Peer-to-Peer Professional Forum | Philanthropy & Cause Initiatives | Responsible Business & Employee Engagement

CONTENT: Press Release

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