Global Campaign by Mondelez International Foundation to Take on Childhood Obesity

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Global Campaign by Mondelez International Foundation to Take on Childhood Obesity

by Sangeeta Haindl
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The @MDLZ Foundation takes on childhood obesity with $50 million global campaign- http://bit.ly/1l41iB5 via @Justmeans

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Tuesday, June 24, 2014 - 8:00am

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There are more than 30 million overweight children around the world, especially in developing markets. Worldwide, there has been a startling increase in rates of obesity and overweight in both adults (28 percent increase) and children (up by 47 percent) in the past 33 years, with the number of overweight and obese people rising from 857 million in 1980 to 2.1 billion in 2013! Now according to a major new analysis from the Global Burden of Disease Study 2013, published in The Lancet, the rates vary widely throughout the world, with more than half of the globe’s 671 million obese individuals living in just ten countries — the U.S. (more than 13 percent), China and India (15 percent combined), Russia, Brazil, Mexico, Egypt, Germany, Pakistan, and Indonesia (listed in order of number of obese individuals).

Helping to deal this obesity crisis, Mondelēz International Foundation has announced partnerships with community organisations in five countries to bring nutrition, education, active play and fresh foods to more than one million underserved children and families. The Foundation will work with organisations in Australia, Brazil, China, India and Russia as part of a multi-year $50 million commitment to promote healthy lifestyles and address obesity as part of Mondelēz International's Call For Well-being. The partnerships will touch four of the five most obese areas in the world.

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Photo Credit: Mondelez International

Sangeeta Haindl enjoys being a staff writer for 3BL Media/Justmeans on topics - Social Innovation, Social Enterprise and Social Entrepreneurs. When she is not writing for 3BL Media/Justmeans, she wears her other hat as owner of Serendipity PR. Over the years she has worked with high-profile, big, powerful brands and organisations within the public, not-for-profit and corporate sectors; and won awards from her industry. She believes in the power of serendipity for business and superheroes. She also is a Twitter lover and believes that social media is a digital constellation:connecting people in an easily explored galaxy. She would also describe herself as a Spiritual Entrepreneur, Conscious Explorer and Futurist. She enjoys helping others, paying it forward and being a mum.

Keywords: Health & Healthcare | Education | Global Burden of Disease Study 2013 | Innovation & Technology | Mondelēz International's Call For Well-being | Mondelēz International Foundation | Wellness | childhood obesity | healthy lifestyle | obesity

CAMPAIGN: CSR Blogs

CONTENT: Blog

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