Gloss for a Change
Gloss for a Change
CAMPAIGN: A Commitment to Ending Domestic Violence
Most people have participated in a cause marketing campaign. It’s a simple concept that makes us feel good when we are buying something we need anyway. You know how it works, right? You buy a product with the promise that a portion of the purchase price will be donated to a worthy cause. For me, I always buy the soap that helps wash off the baby animals after an oil spill – those commercials have be teary every time. I also ALWAYS buy the limited-edition* Mary Kay® Beauty That Counts® products. One for me, 5 for friends!
Mary Kay has a rich history of giving back that stems from our founder, Mary Kay Ash. But our corporate giving programs took a more formal shape in 2008 and 2009. That’s when we launched Beauty That Counts®, our global cause marketing program that unites more than 35 countries behind a common goal – enriching the lives of women and children. This program brings together our 3.5 million independent sales force members to work together to give back in their local community.
I love Mary Kay products – specifically lip gloss. So this year’s Beauty That Counts® product gives me some added excitement. Mary Kay will donate $1 towards its efforts to end domestic violence with every limited-edition* Beauty That Counts® NouriShine Plus® Lip Gloss purchase. And this year there are 2 fun shades – Create Change and In Harmony. The Mary Kay Foundation will put those dollars to work as part of its shelter grant program. If you have ever been to a domestic violence shelter, you know that supporting these organizations is so important. Emergency services, counseling, protective orders, transitional housing – women’s shelters do it all. And every dollar counts for the 1 in 4 women who will experience domestic violence in their lifetime.
I love learning about how Mary Kay subsidiaries are putting their Beauty That Counts® dollars to work. Check out our map to see the reach of this program around the world and tell us why you love Beauty That Counts®.
Today's blog post is from Kirsten Gappelberg who has what she considers to be her dream job. As Mary Kay's Corporate Social Responsibility Manager, Kirsten builds programs to support the company's charitable efforts to transform, inspire and empower women's lives around the world.