Guiding Principles for Responsible Retailing of Beverage Alcohol

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Guiding Principles for Responsible Retailing of Beverage Alcohol

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Friday, May 13, 2016 - 10:30am

Retailers play a critical role in minimizing alcohol-related harm. By enforcing applicable laws and best practices at the point of sale, they represent the face of the industry toward consumers and have the opportunity to help solve problems, influence the choices consumers make, and contribute to their local economy and community.  

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About Brown-Forman
Louisville, Kentucky-based Brown-Forman is a diversified producer of fine wine and spirits. The company was founded in 1870 by George Garvin Brown. His original brand, Old Forester Kentucky Straight Bourbon Whisky, was America's first bottled bourbon and remains one of Brown-Forman's finest brands today. One of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, Brown-Forman sells its brands in more than 135 countries and has offices in cities across the globe. In all, Brown-Forman has more than 25 brands in its portfolio of wines and spirits.

Keywords: Media & Communications | Beverage Alcohol | Brown-Forman | Ethical Production & Consumption | International Alliance for Responsible Drinking (IARD) | Responsible Retail