H&M at World Water Week

Sep 2, 2014 12:35 PM ET
Campaign: H&M and Water

World Water Week is one of the world´s most influential water conventions. This week it’s taking place in Stockholm. Energy and Water is this year’s theme and the leading minds in water will discuss how to develop and manage energy and water for the good of society and ecosystems. H&M will be involved in seminars and panel discussions.

Over the next 30 years, food and energy demands are expected to increase dramatically. We will however, depend on the same finite and vulnerable water resources for sustaining life, economic growth and our environment as we do today.

During World Water Week, H&M will take part of panel discussions during the seminar Eye on Asia: Water for Everyone - Critical Upstream-Downstream Challenges for South & South-East Asia. We will also arrange a live-chat in cooperation with Guardian Sustainable Business, titled “How can the fashion industry act for a sustainable water future?”. Panelists from WWF, Sustainable Fashion Academy, MADE-BY and CDP Water Program will together with H&M discuss relevant points.
Follow the chat on H&M's platform at Guardian Sustainable Business (live at 2pm - 3.30pm CET, Sept 2nd)  

H&M has set our sight on becoming the fashion industry’s leading water steward. Our global water strategy, developed side-by-side with conservation organisation WWF, marks an evolution in the corporate approach to water according to WWF, as it takes the whole supply chain into account and goes far beyond the factory lines. H&M do this to protect the environment, minimize risks in our operations and to secure the availability of water. To get an overview of what H&M means with water stewardship check out this film

Responsible water use is a deal-breaker for H&M – about two thirds of the factories that make clothes for us using wet processes are already located in extreme water scarce areas. If we want to have a successful business in the future, we need to change practices in our value chain today. This is, of course, a reality for many industries. During World Water Week, we hope to inspire others to take a similar approach, and be part of the solution.

To learn more about our efforts within water go to: hm.com/water
For information about World Water Week at: siwi.org