Honda Drives Home New Driving Awareness Month Message

Primary tabs

Honda Drives Home New Driving Awareness Month Message

tweet me:
For #DistractedDrivingAwarenessMonth @Honda is sharing a new message w/ teens who can't disconnect from their phones http://bit.ly/2p0or2m
Friday, April 21, 2017 - 5:45pm

CONTENT: Blog

Over the past several years, many brands have addressed the issue of texting while driving – especially among young drivers. In 2014, AT&T amplified its powerful "It Can Wait" campaign by seamlessly integrating its message into teen culture by harnessing the popularity of mobile or internet slang. However, a Zendrive study found that Americans still use their phones nearly every single time they get behind the wheel. Therefore, during Distracted Driving Awareness month, one company is targeting teens with an updated message.

According to Honda, millennial drivers have the highest rates of texting (74%) and checking social media sites (36%) while driving. In response, Honda created a parody music video titled “Designated Texter” which presents a new solution to texting while driving.

To continue reading, click here.

Keywords: Social Impact & Volunteering | Community Involvement | Honda | Honda DT campaign | Honda Designated Driver | Positive Change | Social Change | Youth Action | distracted driving awareness month

CONTENT: Blog