Honey Nut Cheerios Creates More Buzz for Bees

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Honey Nut Cheerios Creates More Buzz for Bees

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Honey Nut Cheerios Creates More Buzz for Bees with #BringBackTheBees Campaign http://bit.ly/1ptedpT via @Cone
Monday, March 21, 2016 - 10:20am

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Colony Collapse Disorder, an issue we first reported on in 2008, has come to the forefront of the CSR conversation and continues to present a threat to our food system. In fact, one in every three bites of food originates from bees pollinating the flowers that produce many of the foods we eat today including fruits, nuts and vegetables. Companies such as Häagen-Dazs, Whole FoodsBurt’s Bees and Cascadian Farm are raising awareness for this important issue by stepping forward with efforts to protect bees. Now, Honey Nut Cheerios in Canada has joined their ranks, with a brand new program to raise awareness for this small, but powerful pollinator.

Canadian consumers might notice something missing from their Honey Nut Cheerios boxes in grocery aisles. Buzz, the tiny mascot for Honey Nut Cheerios, has flown the cereal box to raise awareness for the plight of the bee. Buzz’s absence is just part of the cereal’s #BringBackTheBees campaign. Through a dedicated website, Canadian consumers can learn about why the deteriorating bee population is such an important issue and how they can help. The brand asks consumers to share an uplifting video showing how it’s “in our nature” to help other animals, accompanied by the hashtag #BringBackTheBees. Beyond raising awareness, Honey Nut Cheerios helps consumers take individual action.

To read more on Cone's Prove Your Purpose blog, click here.

Keywords: #BringBacktheBees | Environment | Cause Marketing | Cone Communications | Events, Media & Communications | General Mills | honey nut cheerios

CONTENT: Blog

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