How Rana Plaza Changed the Rules of Fashion

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How Rana Plaza Changed the Rules of Fashion

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Monday, April 25, 2016 - 10:20am


This week will mark three years since the Rana Plaza collapse in Bangladesh on April 24, 2013, an event known as the deadliest in the history of the garment industry. The tragedy took the lives of more than 1,100 garment workers, brought the consequences of fast fashion to a global audience and put the fashion industry's fundamental supply chain issues under the microscope and into the public conversation.

And although the fashion industry may have only scratched the surface to solving its supply chain issues, leading companies and brands are taking action against four major areas to make a positive social and environmental impact.

1.    Putting worker safety first: No event brought the safety of workers to the world's attention like the Rana Plaza collapse. As a result, the Rana Plaza Donors Trust Fund was formed to compensate victims, and met its $30 million target in 2015 with the help of major companies. Last year brands including Nike, H&M, Timberland* and Target* also joined together to launch a Social and Labor Convergence Project to develop industry-wide standards for supply chain assessments.

2.    Empowering the economic sustainability of workers: While fair wages are at the forefront of ensuring the resiliency of garment workers worldwide— it's also about investing in their overall wellbeing. Given that 80 percent of garment workers are women, Gap Inc. is on a mission to educate one million females by offering training in leadership, financial literacy and legal literacy through its PACE program. Other companies like Benetton, Levi's and Nordstrom are also playing a role in empowering and enhancing the wellbeing of women around the world.

3.    Marketing sustainable collections: In an effort to reduce environmental impact and showcase sustainability commitments, companies are launching collections made more responsibly. From H&M's Conscious Exclusive Collection, made of recycled or organic materials, to Levi's Water<Less Jeans, using up to 96 percent less water, companies are inviting consumers to explore sustainably-made clothes. Although some brands have been met with challenges along the way, more and more companies, like Zara, ASOS and Marks & Spencer, are committing to finding alternative materials to change the course of the fashion industry.

To read more on Cone's Prove Your Purpose blog, click here.

Keywords: Ethical Production & Consumption | Business & Trade | Environment & Climate Change | Rana Plaza | Social and Labor Convergence Project | fashion industry | sustainability