Increased Transparency Benefits Companies and Stakeholders

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Increased Transparency Benefits Companies and Stakeholders

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Transparency benefits companies and their stakeholders http://ow.ly/xIEAZ #sustainability
Thursday, June 19, 2014 - 11:00am

CAMPAIGN: Clorox's CR Matters Blog

CONTENT: Blog

By Kathryn Caulfield, Vice President – Corporate Communications & Corporate Responsibility

After we acquired the Burt’s Bees natural personal care company in 2007 and launched our Green Works naturally derived cleaners in 2008, we quickly found ourselves in the spotlight, facing intense scrutiny. Many speculated that Clorox was making a “green washing” play.

To better understand this reputational challenge, we conducted a stakeholder assessment and learned that the most important attributes in assessing our reputation were corporate information and transparency, product and environmental sustainability, community contribution/presence, employee treatment, and product value/innovation. With the exception of product value/innovation, we ranked low on these attributes. It was clear we had a tremendous opportunity to increase transparency and build trust.

Read more on Clorox's CR Matters Blog

 

Keywords: Events, Media & Communications | Awards, Ratings & Rankings | CR Magazine 100 Best Corporate Citizens | Newsweek Green Rankings 2014 | The Clorox Company | cr matters blog | environmental sustainability | sustainability

CAMPAIGN: Clorox's CR Matters Blog

CONTENT: Blog

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