Incredible Time-Lapse Video of Caesars Earth Hour 2014

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Incredible Time-Lapse Video of Caesars Earth Hour 2014

The LINQ and High Roller go dark for the first time for Caesars Earth Hour 2014.
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Check out this awesome time-lapse video of the #Vegas Strip going dark for #CaesarsEarthHour 2014 http://bit.ly/1faf34M

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Thursday, April 24, 2014 - 12:30pm

CAMPAIGN: Caesars Entertainment Observes Earth Hour

CONTENT: Multimedia with summary

View the video on YouTube here.

Excerpt from Caesars' Press Release on March 20th, 2014:

The Las Vegas Convention and Visitors Authority reports that 39.67 million tourists came to Las Vegas in 2013. The powering down of nine Caesars resorts in Las Vegas has the ability to impact thousands of daily visitors with its statement on environmental action. The company's latest development in Las Vegas, The LINQ, consists of three large, highly lit structures that will play a starring role in this year's event. From the pedestrian-only street within The LINQ, guests will have the best view of Earth Hour festivities and the rare black out of the country's brightest city.

Located at the heart of the strip, The LINQ is an open-air shopping, dining and entertainment district, anchored by the world's tallest observation wheel, known as the Las Vegas High Roller. Impacting the Vegas skyline at 550 feet tall and with more than 2,000 LED lights, the High Roller will create a striking effect as it powers down for Earth Hour. Special displays are set to appear on The LINQ's 130-ft tall three-sided marquee, and the High Roller will shine an electric blue to commemorate the day before both go dark. The Vortex, a visually stunning architectural element intricately embedded with LED-lights on top of The Quad Resort & Casino will also power off along with the multiple venues and marquees within The LINQ.

"Caesars has been a leader in promoting Earth Hour, encouraging other casinos and businesses in the region to participate. Seeing the lights go off in America's brightest city every year is a reminder of our movement towards becoming a more environmentally and socially sustainable Las Vegas, as well as all the work we have yet to do to make a real impact on climate change in our community and as a planet." – Tom Perrigo, Chief Sustainability Officer at City of Las Vegas"

 

Keywords: Environment | Caesars CodeGreen | Cause Marketing | Environment | Events, Media & Communications | Green Marketing | Social Media | World Wide Fund for Nature | climate change | earth hour | las vegas

CAMPAIGN: Caesars Entertainment Observes Earth Hour

CONTENT: Multimedia with summary

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