Introducing the Redesigned BSR Website

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Introducing the Redesigned BSR Website

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Introducing the redesigned @BSRnews website! @melanie_janin breaks down the changes:

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Thursday, March 26, 2015 - 9:00am


By Melanie Janin, Managing Director, Communications, BSR

Over the last few months at BSR, we’ve been hard at work building our new website, and we’re thrilled to share it publicly today. Working with an expert team at Threespot on the initial project framing, we’ve streamlined the site design, clarified our messaging, and made it easier to connect with us through multiple contact points on the site. And while a lot has changed, we’ve stayed true to the mission that has guided us for more than 20 years: to work with business to create a just and sustainable world.

This project is a true study in collaboration: We’re asking all of you for your input during our beta launch to ensure that we provide the most useful information in the most intuitive places throughout our website.

We encourage you to take a look at the site and provide comments via the feedback tool BugHerd, which enables users to report bugs and offer suggestions directly onto the website for our team to review and address. To provide comments, go to the “Send Feedback” button at the bottom right on every page, and you’ll be guided through a simple process.

You can dive right into the homepage, or check out a specific content piece that we hope will pique your interest. Have you ever heard the founding story of BSR? Have you explored our staff of experts, working in eight offices around the world? Do you know which companies are BSR members? Do you follow the BSR blog, where we publish several posts a week, to stay informed of BSR’s work and sustainable business issues?

We’ll be improving the BSR website over the coming months, and we hope you will visit us time and again to experience our progress and provide feedback. You can also connect with us via TwitterFacebook, and LinkedIn; at one of our upcoming events in Asia, Europe, and North America; or at our flagship annual BSR Conference in San Francisco later this year. Thanks to all of you in advance for your contributions to our website, and for helping us build a better world.

Keywords: Business & Trade | BSR | Branding | Business for Social Responsibility | Media & Communications | Melanie Janin | Technology | threespot | website redesign