Jack Daniel’s and the New Hampshire Liquor Commission Launch "Live Free & Host Responsibly"

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Jack Daniel’s and the New Hampshire Liquor Commission Launch "Live Free & Host Responsibly"

Year-long Cocktail & Mocktail Competition encourages NH Liquor & Wine Outlet customers to consume alcohol responsibly
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.@JackDaniels_US & NH Liquor Commission Launch Year-long Cocktail & Mocktail Competition http://bit.ly/1OBwUy5 #AlcoholResponsibility
Thursday, May 19, 2016 - 11:05am

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Multimedia with summary

The New Hampshire Liquor Commission (NHLC) & Jack Daniel’s have launched a year-long effort to encourage NH Liquor & Wine Outlet customers to consume alcohol responsibly. The program, Live Free & Host Responsibly, is highlighted by a Cocktail & Mocktail Competition open to all NH Liquor & Wine Outlet customers and New Hampshire bartenders and wait staff (21 years of age and older). 

View the video and check out the rules to enter!

A message from NHLC & Brown-Forman:
We at the New Hampshire Liquor Commission and Brown-Forman are personally invested in doing everything we can to promote responsible alcohol consumption throughout New Hampshire.

Responsible alcohol consumption leads to better outcomes for everyone. Lounge and restaurant owners keep patrons safe, reduce incidents of drunk driving, preserve their investments, and protect their liquor licenses. For consumers, responsible and moderate drinking is safer, healthier and leads to more positive social outcomes.

 

 

Keywords: Responsible Production & Consumption | Events, Media & Communications | Jack Daniel’s | NH Liquor & Wine Outlet | New Hampshire Liquor Commission | Responsible Business & Employee Engagement | alcohol responsibility

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Multimedia with summary

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