JetBlue Cultivates Market Conditions for Greener Growth

“There are no silver bullets when it comes to finding the right renewable jet fuel, so we are reaching out for fuel partners to bring a better fuel to market.”

—Sophia Mendelsohn, Head of Sustainability, JetBlue

Shifting goalposts create more mayhem than momentum. Only predictable climate-related regulations can create stable conditions that benefit business.

JetBlue isn’t afraid to make the first move – in 2015, we were the first commercial airline to join the American Business Act on Climate Pledge in support of the Conference of Parties (COP 21), the "Paris Climate Conference." However, it’s industry-wide collaboration that’s going to get us there.

That’s why we jumped at the chance to meet with 100 like-minded organizations at the Roundtable on Sustainable Biomaterials in 2016. We’re now working together to cultivate a new market and standard for sustainable biomass and bio-based products.

To learn more about JetBlue’s long-term responsibility platform and to view the full report, visit responsibilityreport.jetblue.com/2016