KFC South Africa Wins at the 2016 Prism Awards
Yum! Global Newsroom: Business
KFC South Africa took home the Silver 2015 South African Campaign of the Year Award for their recent Add Hope World Hunger Relief campaign at the Annual PRISM Awards ceremony that took place in April.
KFC Add Hope is a nationwide fundraiser dedicated to feeding hungry children that supports 12 national beneficiaries and 79 franchisee programs on the ground ensuring the children supported by these organizations have access to nutritious meals every day. Thanks to the generous $3.7 million USD donated by customers for 2015, KFC South Africa was able to feed over 100,000 children every day. KFC South Africa is committed to the plight of child hunger, filling tummies so children can grow, learn and thrive to become the nation’s next doctors, teachers and lawyers.
The PRISM Awards are Africa’s most sought after awards in the public relations industry. Now in their 19th year, the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase a successful public relations campaign.
With over 200 entries for this year’s awards, KFC was also honoured with the following accolades:
- Corporate Responsibility: Silver Award for Add Hope: The Story of Hope
- Sponsorship: Bronze Award for KFC Mini-Cricket Kids vs Proteas Tour 2015
The Company’s collaboration with partners at Ogilvy and Mather Johannesburg and Playmakers, was once again awarded for the great work in the public relations and communication industry. Together, they were able to deliver campaigns that effectively transformed and changed the perception of KFC customers, by showing them the greater positive impact Add Hope and KFC Mini-Cricket delivers to communities, and ultimately adding hope and value to the future of our country’s leaders.
