Kimberly-Clark Closing The Diaper Divide

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Kimberly-Clark Closing The Diaper Divide

Our Huggies Brand Helps Get Diapers To Babies And Families In Need.
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Since 2010, @KCCorp's @Huggies brand has donated over 160 million diapers to babies in need
Wednesday, August 17, 2016 - 10:00am

In the United States, many families struggle to provide the essentials their babies need, like diapers.

In 2010, our Huggies brand brought the issue to the forefront through the Every Little Bottom study, which revealed that one in three parents were struggling to provide fresh, clean diapers for their babies.

Huggies announced in 2016 it would donate 22 million diapers through the National Diaper Bank Network (NDBN).

“We want every baby to grow up healthy and feel comfortable, safe and secure,” said Giusy Buonfantino, Baby and Child Care President for North America. “Anyone who has had a child knows that diapers contribute to babies’ well-being, but they can also be a big cost. So we knew we had to do something to help.”

Read more about Kimberly-Clark's New Sustainability Goals

Keywords: Health | Huggies | Kimberly-Clark | babies | clean diapers | csr | diapers | health and safety | parents