Kimberly-Clark: Joint Campaign on FSC & Responsible Forestry Wins Silver in a Major PR Award in Asia

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Kimberly-Clark: Joint Campaign on FSC & Responsible Forestry Wins Silver in a Major PR Award in Asia

A joint campaign by FSC, Kimberly-Clark, and WWF won the Silver Award in ‘Environmental Campaign of the Year’, PR Awards Asia 2016, a prestigious industry award in the Asia Pacific region.
Joint campaign on FSC and responsible forestry wins silver in a major PR Award in Asia (© Kimberly-Clark)

Joint campaign on FSC and responsible forestry wins silver in a major PR Award in Asia (© Kimberly-Clark)

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Wednesday, November 23, 2016 - 3:00pm

CAMPAIGN: Forests & Fiber

CONTENT: Article

The campaign, titled ‘Responsible Forestry’, aimed to raise awareness and educate consumers on the importance of choosing FSC-certified products – by inviting them to play an active role in protecting forests. The campaign focused on Asia Pacific markets and a series of localized campaigns across Taiwan, Australia, and Singapore, which educated consumers and brought about a change in behavior.

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Keywords: Awards, Ratings & Rankings | Asia Pacific | Environment | Kimberly-Clark | Trees | environmental campaign | forestry

CAMPAIGN: Forests & Fiber

CONTENT: Article