Knowledge@Wharton Asks: Can Indra Nooyi Revive PepsiCo?

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Knowledge@Wharton Asks: Can Indra Nooyi Revive PepsiCo?

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Friday, May 4, 2012 - 6:00pm

CAMPAIGN: PepsiCo Talent Sustainability (Archived Campaign)

CONTENT: Article

In one of its biggest new product launches in years, PepsiCo this week unveiled Pepsi NEXT -- a mid-calorie beverage that contains 60% less sugar than regular Pepsi-Cola. The soda, which comes in Pepsi's trademark peppy blue can, is accompanied by an aggressive ad campaign targeting calorie-conscious customers who in recent years have replaced carbonated soft drinks with teas, flavored waters and sports drinks. The company calls Pepsi NEXT a "game-changer in the cola category" and has bestowed a hopeful tagline: "Drink It to Believe It."

The question is: Will Wall Street?

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Keywords: Responsible Business & Employee Engagement | Business | Diversity & Inclusion | Events, Media & Communications | Knowledge@Wharton | Pepsico | Responsible Business & Employee Engagement | Trade | indra nooyi

CAMPAIGN: PepsiCo Talent Sustainability (Archived Campaign)

CONTENT: Article