Kony: Famous in Four Days

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Kony: Famous in Four Days

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Kony: Famous in Four Days http://3bl.me/rne2px via @Cone #WDYSF

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Monday, March 12, 2012 - 6:30pm

CONTENT: Blog

Who is Joseph Kony? If you're one of the 55 million KONY 2012 YouTube views, the 2 million Facebook likes or the 2.3 million tweets using the #KONY2012 hashtag over the past week, you have at least an inkling. And in all likelihood, you probably didn’t before. Invisible Children, a California-based nonprofit, launched the KONY 2012 campaign this year to bring one of the world's worst war criminals, Joseph Kony, to justice. Although the campaign is as much embroiled in controversy as it is embraced, it is hard to argue it has accomplished its immediate goal: "Make Joseph Kony famous."

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Keywords: Social Impact & Volunteering | Campaign | Cone | Events, Media & Communications | Media and Communications | cone communciations | marketing | nonprofit | viral

CONTENT: Blog

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