LA Galaxy Foundation Teams Up with Playworks to Support “Real Players Don’t Bully” Campaign

Primary tabs

LA Galaxy Foundation Teams Up with Playworks to Support “Real Players Don’t Bully” Campaign

LA Galaxy players Giovani dos Santos and Jonathan dos Santos participate in the Playworks campaign, Real Players Don’t Bully, by sporting shirts with the campaign slogan to raise awareness about National Bullying Prevention Month.

LA Galaxy players Brian Rowe, Dave Romney, Jon Kempin and Jack McInerney participate in the Playworks campaign, Real Players Don’t Bully, by wearing shirts with the campaign slogan to raise awareness about National Bullying Prevention Month.

LA Galaxy players Rafael Garcia and Ariel Lassiter show their support for the Playworks campaign, Real Players Don’t Bully, by holding up a shirt with the campaign slogan to raise awareness about National Bullying Prevention Month.

tweet me:
.@LAGalaxy Foundation is proud to partner w/ @playworks in taking a stand against bullying #RealPlayersDontBully http://bit.ly/2yLEDeJ
Monday, October 23, 2017 - 4:00pm

CAMPAIGN: AEG’s Culture of Philanthropy and Community Engagement

CONTENT: Multimedia with summary

In celebration of National Bullying Prevention Month and through its partnership with Playworks, a nonprofit organization promoting the power of play for children before, during and after school, AEG’s LA Galaxy Foundation (LAGF) teamed up with the nonprofit for the launch of its “Real Players Don't Bully” online campaign. In an effort to highlight bullying prevention and “positive play,” LA Galaxy players posed in the campaign shirts for photos which were then shared to the team’s social media accounts, reaching more than 450K followers.

LAGF launched its partnership with Playworks earlier in the year with a kick-off event at Cesar Chavez Elementary School in Norwalk, Calif. that featured a 90-minute soccer skills clinic for 120 students at the school and the donation and presentation of new soccer jerseys for the 2017 soccer season.  

Through its partnership, LAGF supports programming in Southern California schools during the 2017-2018 school year. As part of the partnership, the LA Galaxy will donate adidas LA Galaxy jerseys to youth in the Playworks soccer program. 

Playworks, a nonprofit promoting the power of play for children before, during and after school, serves more than 40,000 children in 64 schools across Southern California.

Keywords: #RealPlayersDontBully | Philanthropy & Cause Initiatives | AEG | Giovani dos Santos | Jonathan dos Santos | LA Galaxy | Major League Soccer | National Bullying Prevention Month | Playworks | Social Impact & Volunteering

CAMPAIGN: AEG’s Culture of Philanthropy and Community Engagement

CONTENT: Multimedia with summary