Leonardo DiCaprio & Fisker Automotive Launch Sustainability Campaign; Jack Daniel's & USO Toast the Troops; SiMPACT Reports on SROI - CSR Minute for July 11, 2012

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Leonardo DiCaprio & Fisker Automotive Launch Sustainability Campaign; Jack Daniel's & USO Toast the Troops; SiMPACT Reports on SROI - CSR Minute for July 11, 2012

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.@LeoDiCaprio & @fiskerauto's #Sustainability Campaign; Jack Daniel's & @the_USO Toast Troops; SiMPACT Reports on #SROI http://3bl.me/myeztb

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, July 11, 2012 - 2:10pm

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Leonardo DiCaprio and Fisker Automotive have announced a joint campaign by the manufacturer of luxury, plug-in, hybrid cars and DiCaprio’s charitable foundation. DiCaprio and the automaker will work together on initiatives to promote sustainability and environmental awareness.

Jack Daniel’s and the USO continue to partner on the “JD Toast The Troops” campaign. People over 21 can sign an online “toast” card that will be included in USO Care Packages for troops deployed overseas. The “Toast” campaign began in 2005, and has sent 160,000 care packages with prepaid calling cards, snacks, and toiletries as well as the “Toast” messages of support.

A recent survey has found that 74% of LBG Canada companies want to learn more about the methodology of Social Return on Investment, SROI, according to the Simpact Strategy Group. The LBG Canada network represents 170 community investment professionals. Simpact contributes consulting, capacity building, and training, and houses the SROI Canada Secretariat.

For more information on these and other stories, go to thecsrminute.com

Video source: Leonardo DiCaprio & Fisker Automotive Launch Sustainability Campaign; Jack Daniel's & USO Toast the Troops; SiMPACT Reports on SROI

Keywords: 3bl Media | Events, Media & Communications | CSR Minute | Community Investment | Corporate Social Responsibility | Fisker Automotive | JD Toast the Troops | Jack Daniel's | LBG Canada | Social Return on Investment | USO

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CONTENT: Press Release