Macsween Highlights Commitment to Sustainability and Employee Welfare with publication of 2014/2015 Sustainability Report

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Macsween Highlights Commitment to Sustainability and Employee Welfare with publication of 2014/2015 Sustainability Report

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Wednesday, December 14, 2016 - 4:00am

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CONTENT: Article

Macsween’s approach to business is influenced by a three generation, 60 year tradition of growth, responsibility and innovation. Over the past 10 years, as Managing Directors, James & Jo Macsween have developed this further; marrying family values with new products, progressive employment practices and environmental systems. Since 2008, they have published a regular report that summarises their strategy and performance, inviting comment and feedback from anyone with an interest in what they do.

With three generations embracing product quality and customer service, they are now one of the UK’s leading high street haggis brands and are recognised internationally. Their passion for perfection means long hours engaging with employees, customers and consumers; quality control; tasting; refining production processes; consulting with their suppliers and devising marketing campaigns. They also contribute to debates and the promotion of best practice within the food and retail sector. Consequently, their view on what is important to the business is informed by their own values and the views of their stakeholders.

Fundamentally, as a business they respect their traditions but aim to be aspirational and to break the ‘haggis’ mould – a position that they make very clear on their packaging with the line “Trust us to be Interesting”. Over the past ten years, they have made haggis more widely accepted as a versatile, tasty and nutritious food product that can be consumed all year round. They are now building on this UK success to create new products and access new international markets.

Media Contact: 
James Macsween
0131 440 2555

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Keywords: Research, Reports & Publications | Environment | Innovation | Macsween | ReportAlert | Responsible Business & Employee Engagement | Responsible Production & Consumption | employee welfare | sustainability

CAMPAIGN: ReportAlert Stakeholder Communications

CONTENT: Article