Mark Mykleby and Joel Makower Talk "The New Grand Strategy" at the BSR Conference 2016

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Mark Mykleby and Joel Makower Talk "The New Grand Strategy" at the BSR Conference 2016

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.@markmykleby and @makower talk “The New Grand Strategy” at the @BSRnews Conference 2016 #BSR16 https://youtu.be/E40YizNCqmw?l
Friday, December 2, 2016 - 10:00am

CAMPAIGN: The BSR Conference 2016: Be Bold

CONTENT: Multimedia with summary

In a plenary session moderated by BSR CEO Aron Cramer at the BSR Conference 2016, Mark "Puck" Mykleby and Joel Makower highlighted bold ideas presented in their book, The New Grand Strategy.

"Ask people what kind of world they want for their kids and they will speak in the language of sustainability," Mykleby said. Mykleby is also codirector of the Strategic Innovation Lab at Case Western Reserve University and a retired colonel of the U.S. Marine Corps.

Watch the full video below (Parental warning: This video contains some strong language.):

The BSR Conference 2016, which took place November 1-3 in New York, gathered sustainability leaders from business, government, and civil society to explore the theme of “Be Bold.” Check out the conversation on Twitter at #BSR16 and see all video highlights on BSR’s YouTube channel.

Keywords: Responsible Business & Employee Engagement | BSR16 | BSR conference | Events, Media & Communications | Mark Mykleby | The New Grand Strategy | aron cramer | climate change | joel makower

CAMPAIGN: The BSR Conference 2016: Be Bold

CONTENT: Multimedia with summary