Marks & Spencer Sparks Something Good

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Marks & Spencer Sparks Something Good

by Sangeeta Haindl

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.@marksandspencer's #SparkSomethingGood campaign urges people to help their communities http://bit.ly/1MKSZwV via @Justmeans
Wednesday, August 5, 2015 - 8:00am

CAMPAIGN: CSR Blogs

CONTENT: Blog

Marks & Spencer (M&S) has joined forces with Britain’s much-loved TV star, Joanna Lumley, and launched ‘Spark Something Good’. The initiative aims to inspire and motivate M&S employees and customers around the U.K. to take action for good causes by donating time to their local communities to help improve lives. M&S developed Spark Something Good following in-depth research, which revealed that getting involved in community projects enhanced people’s lives. The effort is part of Plan A, M&S’s groundbreaking eco and ethical programme. This High Street brand has a long history of giving something back to the community; in the past seven years, it has raised more than £50 million for charity partners and raised £15 million for Oxfam through its Shwopping project.

Photo Credit: Marks & Spencer

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Sangeeta Haindl writes on women and children; social innovation; social enterprise and social entrepreneurs. She is the founder of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She is chairman of London's leading conscious well being organisation, Alternatives, which hosts leading speakers such as Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoying helping others, paying it forward and being a mum.

Keywords: Innovation & Technology | Cause Global | Joanna Lumley | Justmeans | London | Marks & Spencer (M&S) | Neighbourly.com | Responsible Business & Employee Engagement | Social Impact & Volunteering | Spark Something Good | best practices

CAMPAIGN: CSR Blogs

CONTENT: Blog

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