Mars Global Chocolate Supports Cocoa Action

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Mars Global Chocolate Supports Cocoa Action

Senior Associates from Mars Global Chocolate discuss the significance of the CocoaAction strategy and how it will help to make the entire cocoa sector more sustainable
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Watch senior @MarsGlobal Associates discuss #CocoaAction as a strategy for sustainable cocoa: http://tinyurl.com/kl34cou

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Thursday, June 5, 2014 - 6:20am

CAMPAIGN: Mars Principles In Action

CONTENT: Multimedia with summary

Supporting community development for no fewer than 300,000 West African farmers is a key aspect of CocoaAction - a strategy to rejuvenate and sustain the cocoa economy.

Watch as senior Mars Global Chocolate Associates discuss CocoaAction and its objectives.

 

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/marstwitter.com/marsglobalyoutube.com/mars,linkedin.com/company/mars.

Keywords: Responsible Production & Consumption | Andrew harner | Barry Parkin | CocoaAction | Diversity & Inclusion | Environment | Mars | Mars Incorporated | Responsible Business & Employee Engagement | Responsible Production & Consumption | afzaal malik

CAMPAIGN: Mars Principles In Action

CONTENT: Multimedia with summary

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