Mars Petcare Sustainability Approach Featured in Petfood and Animal Nutrition

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Mars Petcare Sustainability Approach Featured in Petfood and Animal Nutrition

Article discusses how meeting pets’ nutritional needs is at the core of Mars Petcare objectives

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Mars Petcare #Sustainability approach featured in Petfood & Animal Nutrition: http://bit.ly/19BTokA
Monday, February 9, 2015 - 7:00am

CAMPAIGN: Mars Petcare

CONTENT: Press Release

BRUSSELS, February 9, 2015 /3BL Media/ – The Mars Petcare approach to sustainability has been featured in the January 2015 edition of Petfood and Animal Nutrition 2.0.

Entitled ‘The Science of Sustainability’ and written by Global Sustainability Director at Mars Petcare, Isabelle Aelvoet, the piece discusses the increasing importance that Mars Petcare is placing on sustainability when selecting ingredients for its pet foods, while providing reassurance that meeting pets’ nutritional needs remains at the core of pet food production.

The article also introduces the concept that the ingredients used in pet food have the potential to be part of the human food chain, and are often part of the same supply chain.

In the feature, Mars Petcare also reiterates its commitment to sustainably source 100% of its fish and fish by-products by 2020.

For more information on how Mars keeps its fishing supply chain sustainable click here:
http://www.mars.com/global/about-mars/mars-pia/our-supply-chain/fish.aspx

To view the article please click the link below where you can register and download the original article for free. 
http://www.petfood2.com/Digital-Issues/2015/01/The-Science-of-Sustainability.aspx

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

Keywords: Responsible Production & Consumption | Environment | Isabelle Aelvoet | Mars Incorporated | Mars Petcare | Petfood and Animal Nutrition | sustainability

CAMPAIGN: Mars Petcare

CONTENT: Press Release

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