Maytag Providing Support for California HomeAid Project

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Maytag Providing Support for California HomeAid Project

Energy-efficient appliances to be donated to new transitional housing village in Marin
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Maytag Providing Support for California HomeAid Project
Wednesday, October 12, 2016 - 1:00pm

CONTENT: Press Release

October 12, 2016 /3BL Media/  - Maytag brand, a national corporate supporter of HomeAid America, has generously committed to contributing appliances to HomeAid Northern California’s Oma Village project, which will help families transition out of homelessness.

The project, which is under the direction of Builder Captains, Richmond American Homes and The New Home Company, is under construction and will be dedicated Oct. 19.

“Maytag brand’s incredibly generous contribution of appliances helps our service providers reduce their capital expenses, increase energy efficiency in their buildings and direct more funding toward programs and resources for their residents,” said Peter Simons, CEO of HomeAid America. “The Maytag national program allows HomeAid to leverage much-needed resources for homeless families and individuals as they rebuild their lives.” 

Maytag is donating 45 appliances to the Oma Village project in Marin, California, which is operated by Homeward Bound of Marin. The new facility will offer 14 rental homes for working families who are transitioning out of homelessness.

Oma Village will include modern, energy-efficient units along with a community center that will be the hub of activities for children and families. Homeward Bound of Marin pursues a mission of “ending homelessness through training, housing and hope” to support residents as they work from crisis to stability to thriving. The agency operates a range of services for families from emergency shelter to transitional and permanent supportive housing. These product donations will greatly reduce construction costs and enable Homeward Bound to concentrate their limited resources on helping the residents.

In previous years, Maytag contributed appliances to HomeAid projects such as:

  • Orange County’s Pathways of Hope project built by Shea Homes in California
  • HomeAid Colorado’s Emergency Family Assistance Association project built by Village/William Lyon Homes in Boulder, Colorado
  • HomeAid Atlanta’s Rainbow Village facility built by Harcrest Homes in Duluth, Georgia

“We are honored to work with HomeAid America and offer Maytag products to support Homeward Bound’s Oma Village project,” said Bob Bergeth, general manager, builder sales at Whirlpool Corporation. “HomeAid and its partner non-profits are on a mission to end homelessness in America, and we appreciate this opportunity to help them reduce costs.”

HomeAid, a building industry-based charity with chapters in 17 markets across the country, has built more than 440 multi-unit housing projects in its nearly 27 year history, helping to house 240,000 previously-homeless Americans. In the United States, more than 3.5 million people experience homelessness each year, of whom 80 percent are women, children and families who experience a life-altering event such as job loss, domestic violence, or medical conditions, as well as Veterans returning from war and youth aging out of the foster care system. Every HomeAid shelter project includes support services to help residents move toward self-sufficiency, such as education and job skills training, financial counseling, as well as physical and emotional support.

About HomeAid America

HomeAid is a leading national non-profit provider of housing for homeless families and individuals with 17 chapters in 12 states across the country.  Through the generosity of builders, their trades and their suppliers, HomeAid has completed over 440 housing projects nationwide at a value of more than $210 million, of which nearly 50 percent has been donated by the building industry. Home Aid currently has 46 additional projects in development across the country. HomeAid’s facilities have housed over 240,000 previously homeless people over the years, as well as provided a location for services that help these people get back on their feet.  For more information about HomeAid, call 1-888-3HOMEAID or visit

About Homeward Bound of Marin

Homeward Bound of Marin is the primary provider of shelter and residential services for homeless families and individuals in Marin County, Calif., serving approximately 1,300 people yearly in 15 residential programs. The organization operates to fulfill the goal of “ending homelessness with housing, training and hope.” Find out more at

About Maytag
For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand’s enduring tradition of quality production and performance continues to thrive. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. For more information on Maytag, visit

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at, or find us on Twitter at @WhirlpoolCorp.


Keywords: Volunteerism & Community Engagement | California HomeAid Project | Green Building | whirlpool

CONTENT: Press Release