McDonalds Publishes 2011 Global Sustainability Scorecard; AWEARNESS, Kenneth Cole Foundation, Creates Film to Honor Sundance Film Festival Volunteers - CSR Minute for January 31, 2012

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McDonalds Publishes 2011 Global Sustainability Scorecard; AWEARNESS, Kenneth Cole Foundation, Creates Film to Honor Sundance Film Festival Volunteers - CSR Minute for January 31, 2012

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Tuesday, January 31, 2012 - 3:30pm

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McDonalds has published its 2011 Global Sustainability Scorecard. Among its highlights: By March of this year, fruit will be automatically included in every Happy Meal served in U.S. and Latin America restaurants. By the end of the year, every Happy Meal purchase in Canada will feature yogurt, as well as a choice of apples or a new, smaller-sized fry option. Carrot sticks are now offered in 23 countries while corn cups are offered in 13 markets. Across Europe, 2,800 restaurants now serve a four-item Happy Meal that includes a fruit or vegetable side.  The Scorecard also reports that more than 95 percent of McDonald’s restaurants around the world are offering Happy Meals with sides of fruit, vegetable or low-fat dairy as an option.

The Kenneth Cole Foundation, AWEARNESS, in collaboration with the Sundance Film Festival, has created a short film celebrating Festival volunteers that was shown in theaters at the start of all films screened on January 25th, Volunteer Appreciation Day. For the eighth year, Kenneth Cole designed and donated the uniforms worn by the 1,800 Festival volunteers and staff, and presented the Gayle Stevens Sundance Institute “Volunteer of the Year” award during the Festival. The volunteer vignette is available online at Kenneth Cole’s Facebook page.
 
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CONTENT: Press Release