Meet Belén, a Graduate from Generation Spain

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Meet Belén, a Graduate from Generation Spain

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"@YouEmployed gave me the knowledge I needed to build a new professional profile." https://www.generationinitiative.org/story/belen-spain/
Friday, January 27, 2017 - 8:00am

CAMPAIGN: Generation Stories

CONTENT: Blog

Belén joined Generation Spain in 2015. After graduation she got a job as a Digital Marketing Planner with CartoDB, a technology company that helps organizations around the world to map and analyze location data.

The crisis destroyed my job

“I was doing well. With a university degree and 3 years of professional experience, I was enjoying my job as a marketing planner. Then the crisis struck Spain: My employer went bankrupt, I lost my job, and I couldn’t find another one that matched my qualifications. It was so frustrating.”

I saw the future, and it was Digital

“In my job search, I soon realized that companies were looking for digital skills that I didn’t have. That was the moment I decided to join Generation Spain’s Data Analyst program. It was one of the best decisions of my life: Generation gave me the knowledge I needed to build a new professional profile.”

Generation: a second university

“Generation has been a second university for me. It was intense, but it’s amazing how much I learned in just a couple of months. When I graduated, I felt perfectly prepared to deal with the new Digital world. Soon after that I received an offer from CartoDB in Madrid. Now I’ve regained my professional status and my career is back on track.”

Looking to the long term

“What’s great about Generation is that it focuses on much more than just technical skills. The modules, teamwork and coaching in the program gave me the power to build my career for the long term – including the ability to structure my ideas, communicate more clearly, and focus on the positive.”

To learn more about McKinsey Social Initiative (MSI)'s Generation program, visit the website and follow Generation on Twitter, Instagram, Facebook and YouTube. 

Keywords: Education | Belén | CartoDB | Digital Marketing | McKinsey Social Initiative | Spain | generation | youth unemployment

CAMPAIGN: Generation Stories

CONTENT: Blog