Millions of Girls Are Doing Amazing Things #LikeAGirl
Always campaign is changing perceptions and building confidence during puberty
Last summer, we launched our Always #LikeAGirl campaign to shed a light on the power of words and how the commonly-used phrase “like a girl”—often used as an insult—can have a significant effect on girls’ self-confidence.
Seen by more than 85 million people around the world in 150 countries, the Always #LikeAGirl video delivered a powerful message to young girls to help them maintain confidence at puberty. It also inspired millions of girls around the world to take action by sharing what they proudly do #LikeAGirl.
Leading up to International Women’s Day on March 8, a day to appreciate and celebrate women’s achievements, Always is celebrating these incredible girls with the release of a new video entitled “Always #LikeAGirl – Stronger Together.”
The #LikeAGirl campaign has demonstrated the profound effect the phrase “like a girl” can have on girls’ self-confidence, but it has also inspired a movement and has started to change public perception.
In fact, research shows that, before the Always campaign, only 19 percent of females ages 16-24 had a positive association with the phrase “like a girl.” After watching the video, 76 percent of girls between the ages of 16-24 agree they will no longer view “like a girl” as an insult. And, 59 percent of men said it changed their perception of the phrase “like a girl.”*
If you'd like to add your voice to the movement, please share the video with your friends, family and social networks. To make it easy, here are a few sample tweets.
- Live today #LikeAGirl and making it amazing. RT and grow the movement: https://www.youtube.com/watch?v=wtk3JTHfWm8
- Millions of girls are showing us what #LikeAGirl really means. Share what you do #LikeAGirl: https://www.youtube.com/watch?v=wtk3JTHfWm8
- Every girl is a strong woman in the making when she lives #LikeAGirl: https://www.youtube.com/watch?v=wtk3JTHfWm8
Always has been empowering girls through puberty education for over 30 years, reaching up to 20 million girls globally every year. With this new user-generated video, we continue to champion girls’ confidence by taking a stand to turn #LikeAGirl into a phrase that represents the strength, talent, character and amazing-ness of every girl.
*Always Confidence & Puberty Wave II Study conducted in the U.S.
