Moms Make a World of Difference: Mother’s Day Campaign Celebrates the Inspirational Women of Fair Trade

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Moms Make a World of Difference: Mother’s Day Campaign Celebrates the Inspirational Women of Fair Trade

Fair Trade Certified gifts of clothing, chocolate, roses, tea and coffee improve the lives of moms around the world
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Friday, May 9, 2014 - 9:30am

CAMPAIGN: Mother's Day 2014

CONTENT: Press Release

May 9, 2014 /3BL Media/ - Celebrating Mother’s Day this year can be made even more meaningful when shoppers honor mothers from around the world through their Fair Trade purchases.  Promoting the many ways that Fair Trade benefits mothers, Fair Trade USA, a nonprofit and the leading third-party certifier of Fair Trade products, today launched a new campaign, Moms Make a World of Difference.

In honor of Mother’s Day, which falls on the same weekend as World Fair Trade Day (May 10-11), Fair Trade USAencourages families to share the love by giving Fair Trade gifts like roses or chocolate, and cooking or baking with ingredients that feature the Fair Trade Certified label.  This label helps ensure that the farmers and workers who made the products worked in safe conditions, protected the environment, and earn Community Development Premiums to reinvest back into their communities. 

The campaign highlights five mothers who represent the women who grow and harvest Fair Trade Certified coffee, tea, chocolate and roses.  The featured mothers include Kyomugisha Joy of Rwanda, who is working to establish a training program to help the women in the community become more involved in tea production, and Luz Sisa, a rose farmer in Ecuador who may soon be able to own her own home, thanks to a community housing program funding by the Fair Trade premium.

“We dream of having a roof over our heads that we know is ours,” Luz Sisa, Fair Trade flower worker, Ecuador

These women are profiled at, and visitors can go to:

·         Share their well wishes with the mothers by signing the World’s Largest Virtual Mother’s Day Card.

·         Browse the stories and photos from tea, cocoa, coffee and rose farmers.

·         Browse a collection of delicious recipes featuring Fair Trade Certified ingredients to make a special brunch for mom.  Many of these recipes were contributed by well-known bloggers as part of first-ever Fair Trade Brunch Recipe Contest on Pinterest.

As part of the campaign, Fair Trade USA is hosting the first-ever Fair Trade Brunch on Pinterest, which highlights delicious recipes from well-known food bloggers that feature a variety of Fair Trade Certified ingredients.  Additionally, Fair Trade campaigners around the country are holding bake-offs, bake sales and study breaks to raise awareness of the campaign in their communities.

Women in developing countries are a critical part of the workforce that brings us products we enjoy every day, and they encounter more challenges than men:

  • Women wage workers dominate employment in areas of export-oriented, high-value agriculture in the developing world.  For instance, women represent 75% of banana pickers in Kenya, 70% of flower growers in Colombia, and 90% of Mexican produce pickers.1  
  • In developing countries, women tend to work longer hours than men. In Asia and Africa, studies have shown that women work as much as 13 hours more per week.1
  • In most countries, there is a 5%-10% disparity in the percentage of female-headed households who access credit compared to their male-led counterparts.1
  • Of the 775 million adults who cannot read or write, two-thirds of them are women.2
  • The maternity mortality rate in developing countries is 15 times higher than that of developed countries.3

Fair Trade certification is a critical tool for empowering women across the globe to overcome these challenges. It currently benefits women in numerous ways, including:

Economic Empowerment:  Women are paid fairly and directly for their labor, not through an intermediary such as their husband or brother. Fair Trade premiums have also been used to fund micro-loans for women to start their own businesses.

Education:  Fair Trade promotes equal access to adult education for women and men, and supports initiatives to close the gap between boys’ and girls’ school enrollment and completion levels.

Health & Safety:  Fair Trade standards promote health and safety for women, including requiring maternity leave on full pay; prohibiting any work that causes a health hazard during pregnancy or while nursing; and prohibiting sexual harassment.


Note: Mother’s Day graphics and photos are available for use in articles and blog posts.  They can be downloaded here:

Fair Trade USA, a nonprofit organization, is the leading third-party certifier of Fair Trade products in North America. Fair Trade USA audits and certifies transactions between companies and their international suppliers to ensure that farmers and workers were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and improve their communities. Fair Trade USA also educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farming communities with tools, training and resources they need to thrive as international businesspeople. Visit  for more information.

1Food & Agriculture Organization of the United Nations

2UNESCO Institute for Statistics, 2010


Katie Barrow
+1 (415) 420-2235
Fair Trade USA
Keywords: Philanthropy | Bloggers | Branding | Cause Marketing | Coffee | Community | Engagement | Fair Trade USA | Marketing | Media and Communications | Mother's Day

CAMPAIGN: Mother's Day 2014

CONTENT: Press Release