Motion Graphic: Creating Shared Value: It's the Future

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Motion Graphic: Creating Shared Value: It's the Future

Watch FSG's New Motion Graphic
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NEW motion graphic: http://3bl.me/yhehn4 from @FSGTweets. Take less than 2 mintues to better understand #sharedvalue and pass it on! #CSR

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Summary

Watch the new motion graphic: "Creating Shared Value: It’s the Future." Using storytelling, the video visually articulates the three levels of shared value and shows how companies, specifically General Electric, Intercontinental Hotels Group, and Nestlé, are using this approach to create both social and economic value.

Monday, April 9, 2012 - 2:00pm

CAMPAIGN: Creating Shared Value

CONTENT: Multimedia with summary

Shared Value in Less Than Two Minutes

The average elevator ride in New York City is 118 seconds. Per Jeffrey Hayzlett, writing in Harvard Business Review, that means you've got less than two minutes to engage your audience and deliver the pitch for your amazing idea.

With this premise in mind, FSG created the new motion graphic: "Creating Shared Value: It’s the Future." Using storytelling, it visually articulates the three levels of shared value and shows how companies, specifically General Electric, Intercontinental Hotels Group, and Nestlé, are using this approach to create both social and economic value. Surprising even ourselves, we found a way to communicate all this in less than two minutes: Shared Value's very own “elevator pitch"...the full post is continued here

Read the full post, "Shared Value in Less Than Two Minutes," on FSG's Creating Shared Value blog.

Contact

Michelle Morgan-Nelsen
+1 (617) 502-6164
FSG
Keywords: Events, Media & Communications | FSG | Responsible Business & Employee Engagement | Shared Value | csr | sustainability

CAMPAIGN: Creating Shared Value

CONTENT: Multimedia with summary

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