The National Lottery Operator Takes Proactive Approach to Player Safety

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The National Lottery Operator Takes Proactive Approach to Player Safety

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Thursday, December 29, 2016 - 9:05am

CAMPAIGN: Best Practice

CONTENT: Article

Innovative software tracks data to identify online problem play. Miranda Ingram reports . . .   

As operator of The National Lottery, Camelot’s mission is to change lives. Both the lives of its winners – it makes almost 30 millionaires a month – but also the lives of people who benefit from the incredible £36 million that is delivered every week in Good Causes funding. Since The National Lottery began in 1994, players have raised over £35 billion for Good Causes – this means an average of 150 lottery grants in every neighbourhood have been awarded.  

So it’s win-win? After all, watching The National Lottery draw on TV, ticket in hand, is a bit of harmless family fun. But with sales of lottery tickets and Scratchcards at an all-time high of £7.5 billion in 2015-6, is there a risk that people are spending more than they can afford? 

“At Camelot, our strategy is all about lots of people playing a little, not a few people playing a lot,” says Alison Gardner, head of corporate responsibility at Camelot. “Our unique position as operator of The National Lottery comes with responsibilities for player safety – that’s why we choose to take a proactive approach”. 

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Keywords: Responsible Business & Employee Engagement | Camelot | Innovation & Technology | safety

CAMPAIGN: Best Practice

CONTENT: Article