Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

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Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

by Simon Gwynn
Nespresso goes big on sustainability credentials in new global campaign

Nespresso goes big on sustainability credentials in new global campaign

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From @PRWeek: @Nespresso goes big on sustainability credentials in global campaign. By @SimonGwynn http://bit.ly/2fhUqr8

Summary

The brand's CMO Alfonso Gonzalez talks to Campaign about The Choices We Make

Tuesday, September 26, 2017 - 2:25pm

CONTENT: Article

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.

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Keywords: Events, Media & Communications | Agriculture | Branding | Coffee | Colombian coffee | Colombian farmer | Public Relations | Responsible Production & Consumption | Supply Chain & the Circular Economy | Sustainable quality | nespresso

CONTENT: Article