New Mobile App for Eco-conscious Consumers Funded by Google, Facebook, Amazon

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New Mobile App for Eco-conscious Consumers Funded by Google, Facebook, Amazon

by Vikas Vij
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New Mobile App for Eco-conscious Consumers Funded by Google, Facebook, Amazon http://bit.ly/17NeHz7 via @Justmeans #tech

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Wednesday, February 18, 2015 - 8:00am

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In an insightful study by Google called “Mobile In-Store Research,” it was revealed that as many as 84 percent of smartphone shoppers use their devices to help shop while in the store. Almost a similar number of shoppers use mobile search to help make purchase decisions, according to Google.

Now, a new purchasing app called OpenLabel will allow consumers to receive product sustainability information and crowd-sourced user opinions by swiping barcodes. OpenLabel has received financial backing of $500,000 from online market leaders Google, Facebook and Amazon. The new app can influence the shopping behavior of eco-conscious consumers who can instantly decipher product labels at the point of purchase.

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Image Credit: Flickr via whiteafrican

Keywords: Innovation & Technology | Cause Global | Green Companies | Innovation & Technology | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Entrepreneurship | best practices | social innovation

CAMPAIGN: CSR Blogs

CONTENT: Blog

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