Noble's Ecor Material Adopts Cradle to Cradle Principle
by Antonio Pasolini
Can you imagine getting waste materials such as wood, office and cardboard paper, organic waste, in short, any type of cellulose fiber, and turn it into a resilient, super green material for a wide range of applications? Well, someone has done just that and turned it into a successful business with clients such as Google and Whole Foods.
The company is called Noble, it is based in San Diego, California, and was founded by Robert Noble, a veteran in sustainable architecture and design. The material in question, which has the profile of a sustainability superstar, is Ecor. Developed in partnership with the USDA, it is 100 percent recycled, 100 percent recyclable, cradle-to-cradle certified and replaces wood, particleboard, fiberboard, MDF, aluminum, plastic, cardboard and other composites.
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Image source: Ecor
Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He edits Energyrefuge.com, a top web destination for news and comment on renewable energy, and contributes articles on emerging technology to Gizmag. He is also a happy herbivore.
