One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

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One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

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.@KCCorp Engaging Consumers in #Sustainable Forestry http://bit.ly/2eNwTyK via @SustainBrands
Thursday, November 10, 2016 - 10:30am

CAMPAIGN: Forests & Fiber

CONTENT: Article

by Hannah Furlong

It was with all of this in mind that the FSC has launched its latest consumer engagement effort. The “One Simple Action, One Profound Impact” campaign marks the first time that six publicly traded companies – some of which are competitors – have come together to promote the FSC directly to consumers. The unprecedented corporate-NGO partnership includes FSC, WWFHP Inc.International PaperKimberly-ClarkMcDonald’sProcter & Gamble and Williams-Sonoma, Inc., all of which sell FSC-certified products.

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Keywords: Environment | FSC | Government/NGO | KimberlyClark | Natural Resources | collaboration | consumer products | sustainability

CAMPAIGN: Forests & Fiber

CONTENT: Article