One Size Doesn't Fit All When it Comes to Giving

Primary tabs

One Size Doesn't Fit All When it Comes to Giving

tweet me:
One Size Doesn't Fit All When it Comes to #Giving http://ow.ly/yeub1 #CSR
Monday, June 23, 2014 - 10:00am

CAMPAIGN: Clorox's CR Matters Blog

CONTENT: Blog

Given the diversity of our product portfolio, we were recently asked the following questions:

  • How do you determine which brands are aligned with a particular social or environmental cause?
  • How do you balance the causes that resonate with your employees with those that are relevant to consumers?

Here's how we think about. Our mission as a company is to “Make everyday life better, every day.” This aspiration is at the heart of everything we do, and we believe it serves us well as we make choices regarding the causes we support.

We have a wide range of brands – Clorox® bleach, Hidden Valley® dressings, Kingsford® charcoal, Brita® water filters, and Fresh Step® cat litter, to name a few – and selecting a single cause that resonates across our brands’ target consumers isn’t something we think will work. Instead, brands decide which causes they believe will feel authentic to their target consumers.

Read more at Clorox's CR Matters blog.

Keywords: #giving | Philanthropy & Cause Initiatives | cause-marketing | employee giving campaigns

CAMPAIGN: Clorox's CR Matters Blog

CONTENT: Blog

parse.ly