P&G Documentary Remembers the Victims and Honors the Survivors of Haiyan

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P&G Documentary Remembers the Victims and Honors the Survivors of Haiyan

P&G Documentary Remembers the Victims and Honors the Survivors of Haiyan

P&G Documentary Remembers the Victims and Honors the Survivors of Haiyan

Thursday, November 20, 2014 - 11:35am

CONTENT: Multimedia with summary

This 13-minute P&G documentary remembers the victims and honors the survivors of Haiyan by shining a light on what remains after the storm: the Filipino resilience to overcome challenges, the ability to rise again, and the tremendous strength to move forward after so much loss.

View the documentary on YouTube

Anna Legarda-Locsin, head of communications for P&G Philippines, said, ”Sari-sari stores are part of P&G’s core expertise and history in the Philippines, and this is one of the most meaningful ways we can help. But at the end of the day, the people are what matter. We want to make sure their stories are heard—and not forgotten—after the storm. We are honored to be a part of their lives and their Hope Stories.”

P&G Project Hope continues its commitment through our partnership withUSAID, Rebuild and Coca-Cola. As USAID rebuilds homes for families, they are including sari-sari stores as part of the effort. P&G and Coca-Cola then step in to fully stock the stores with their best-selling products, as starting capital for the storeowners. Our goal is to turn more than 500 stores over to families in Tacloban, Tanauan and Palo in the next two years.

Keywords: Social Impact & Volunteering | Corporate Social Responsibility | PG | Philippines | Procter & Gamble | Social Entrepreneurship | Super Typhoon Haiyan | USAID | csr

CONTENT: Multimedia with summary

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