CAMPAIGN: 2014 World Hunger Relief: #PassTheRedCup
Multi-Grammy Award winner and international superstar Christina Aguilera uses her powerful voice in the fight against hunger in a PSA for Yum! Brands World Hunger Relief effort kicking off in over 40,000 KFC, Pizza Hut and Taco Bell restaurants worldwide.
Nearly 850 million people are going hungry around the globe and Aguilera is raising awareness as global spokesperson for Yum! Brands World Hunger Relief effort.
The new PSA includes footage from Aguilera’s recent field visit to Rwanda where she witnessed the effects of hunger first hand and helped beneficiaries of WFP’s nutrition programs. Aguilera served food to hungry children who walk miles to and from school each day to receive a hot meal through WFP’s school meals program. She also traveled to a refugee camp that houses more than 18,000 people living in small man-made huts. She spent time with mothers and children at the camp and heard about how they escaped violence in the Democratic Republic of Congo. Aguilera’s inspirational song, “Light Up the Sky,” plays throughout the :15 and :30 versions of the PSA that will air on television and online this fall.
In addition to the new public service announcement, Aguilera raises awareness for the issue through new World Hunger Relief posters at KFC, Pizza Hut and Taco Bell restaurants with the quote “Together, we have the power to save lives and move from hunger to hope,” plus advertising and online efforts.
She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Guatemala, Haiti and Rwanda.
"I’m deeply moved by the many hungry mothers and children that I met in Rwanda. My goal with Yum! Brands’ World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of children from hunger to hope. It’s important for people to know that for just 25 cents a day, we can feed a child in school and be part of the solution."
- Christina Aguilera
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