Passion Projects: Aligning Company Initiatives and Personal Values

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Passion Projects: Aligning Company Initiatives and Personal Values

This time, it's personal

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Bring together corporate & individual passions for the most impactful #workplacegiving program via @benevity: http://ow.ly/Ad2J300kYrt #CSR
Wednesday, May 25, 2016 - 8:00am

CAMPAIGN: Workplace Giving Success Strategies

CONTENT: Blog

For most of the modern era, corporate giving and individual passions have been mostly siloed, as employee programs focused more on encouraging people to give to charities chosen by the company. Now, companies are beginning to embrace “The Power of And,” which encompasses both vertical and horizontal engagement. That’s the scenario where the vertical pillars or specific charities in a company’s social responsibility strategy are complemented by a more horizontal or grassroots focus powered by the passions and interests of its people. Once you combine the two, it’s easy to see the powerful potential to engage your people more broadly AND boost awareness of your company’s positive role in society.

It’s all in how the concept of collective impact is redefining conventional approaches to CSR and corporate Goodness. Instead of limiting thinking of impact to the dollars that can be raised for a specific cause or charity by funneling people into a limited selection of charities that often mean little or nothing to them, technology is helping both democratize giving and catalyze "the crowd" in ways that drive behavioral change and create sustainable engagement and impact. And the key to doing that is making way for personal “passion projects.”

Keep reading on the Benevity blog

Keywords: Social Impact & Volunteering | Diversity & Inclusion | Employee Engagement | Grantmaking | Innovation & Technology | Philanthropy & Cause Initiatives | Positive Change | Responsible Business & Employee Engagement | Social Change | Sustainable Finance & Socially Responsible Investment | benevity

CAMPAIGN: Workplace Giving Success Strategies

CONTENT: Blog

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