Pernod Ricard USA Brands Sponsoring Campaign on TouchTunes Digital Jukeboxes Nationwide to Reinforce Drinking Responsibly and Traveling Safely

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Pernod Ricard USA Brands Sponsoring Campaign on TouchTunes Digital Jukeboxes Nationwide to Reinforce Drinking Responsibly and Traveling Safely

Absolut® Vodka, Malibu® and Jameson® Irish Whiskey Featured in First Integrated, Local Transit Information Program Available On-Premise
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.@Pernod_Ricard USA Sponsoring Campaign on @TouchTune to Reinforce #ResponsibleDrinking + Traveling Safely

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Wednesday, September 14, 2016 - 12:25pm

CAMPAIGN: Pernod Ricard: Promoting Responsible Drinking

CONTENT: Press Release

NEW YORK, September 14, 2016 /3BL Media/ – Pernod Ricard USA’s Absolut® Vodka, Malibu® and Jameson® Irish Whiskey brands are sponsoring the first integrated, local transit information program displayed on TouchTunes digital jukeboxes in bars and taverns nationwide. TouchTunes is the largest in-venue, interactive music and entertainment platform, with 38 million unique Millennial viewers monthly.

TransitScreen, a global information company, is providing integrated real-time schedules for local trains, subway, buses, taxis, or rideshare options such as Uber or Lyft, which will be displayed on TouchTunes digital jukebox screens. This real-time information will appear alongside Pernod Ricard responsible drinking messaging in the TouchTunes jukebox’s video loop.

"This is an exciting platform for marketers to deliver brand messages alongside real-time, contextually-relevant, local transit information on a single screen," explains Susan Danaher, Head of Advertising, Marketing and Sales for TouchTunes Media. “TouchTunes offers the unique ability to deliver measurable, high impact campaigns to a vast audience."

Pernod Ricard USA is sponsoring this initiative on behalf of its Absolut® Vodka, Malibu® and Jameson® Irish Whiskey brands to reinforce the importance of drinking responsibly and traveling safely. “Touch Tunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products,” said Jack Shea, Vice President, Corporate Communications, Pernod Ricard USA.

TouchTunes continues to innovate its digital technology capabilities and TransitScreen is a natural extension of its content offering, which includes music. Last year, more than 1 billion songs were played in bars and restaurants through the TouchTunes network.

"We are excited about this partnership with TouchTunes—it's a perfect fit,” says TransitScreen Co-Founder and Chief Operating Officer Ryan Croft. “With TransitScreen's convenient, real-time information now accessible via TouchTunes’ powerful platform, people out socializing can maximize their time with each other and get home safely.”

The TransitScreen content will initially be available on TouchTunes jukeboxes in more than 200 locations in the following cities, with plans to expand further:

Los Angeles


San Francisco














New York












In addition to being featured on TouchTunes’ digital jukeboxes, TransitScreen’s network of public screens in 25 cities across North America currently saves time for millions of commuters daily with at-a-glance information about real-time, local transportation options available on screens in buildings, offices, and public streets. 

"As the largest digital placed based network, TouchTunes and TransitScreen will help patrons conveniently determine the safest, most optimal, way to get where they need to go," Danaher says. "This will save time and encourage people to use mass transit."

About TransitScreen
TransitScreen is a global information company improving quality of life with local, real-time information. TransitScreen’s network of connected screens help make cities healthier, sustainable and more accessible for everyone. TransitScreen is headquartered in Washington, DC with offices in major cities in North America and London. For more information visit

About TouchTunes Media
TouchTunes Media is a powerful digital platform that delivers nearly 38 million unique Millennial viewers monthly, and is ranked the largest digital place-based network according to Nielsen. It enables brands to connect with a vast audience of Millennials as they engage and socialize through music. By leveraging the TouchTunes digital jukebox, mobile proximity network, and first party data, TouchTunes Media offers solutions that deliver impact and impressions for brands.  For more information visit  

About the parent company, TouchTunes
TouchTunes is the largest in-venue interactive music and entertainment platform, featured in over 75,000 bars and restaurants across North America and globally. Music is at the core of TouchTunes' experience, with millions of songs played daily across the network and a mobile app that lets users find nearby jukebox locations, create playlists, and control the music in-venue directly from their phone. The mobile app is available on the iOS and Android platforms and has been downloaded over 5 million times. TouchTunes' award-winning products and services also include an integrated photo booth, the first fully-licensed commercial karaoke system and an interactive TV messaging and engagement solution.

TouchTunes is headquartered in New York City, with offices in Chicago, Montreal, Vancouver and London. For more information, visit, or visit our Facebook and Twitter social channels.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of approximately 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Tequila Avión®, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®, Aberlour Single Malt Scotch, Olmeca Altos™, Beefeater® Gin, Lot No. 40™ and Pike Creek®, Midleton®, Paddy®, Powers®, Redbreast®, Plymouth®, Seagram’s® Extra Dry Gin®, Martell® Cognac, Lillet®, Hiram Walker®, Pernod®, Ricard®; and such superior wines as Kenwood Vineyards®, Brancott Estate®, Campo Viejo®, Graffigna® and Jacob’s Creek®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and in moderation. For more information, please visit:

Keywords: Health | Absolut Vodka | Business & Trade | Corporate Social Responsibility | Jameson Irish Whiskey | Malibu Rum | Media & Communications | Pernod Ricard USA | Technology | TouchTunes Digital Jukebox | responsible drinking

CAMPAIGN: Pernod Ricard: Promoting Responsible Drinking

CONTENT: Press Release